干货｜企业参加国际展会后9大细节推进客户下单（上）

  我们在国际展会中挖掘到的客户是否已经得到妥善跟进?如何进行跟进，以吸引客户的注意?如何撰写高回复率的开发信?不同的展后跟进方式将直接影响我们的参展成果!

  在这里，新天会展与大家分享一些展后跟进的技巧和邮件模板，希望大家能够从中受益!

  展后跟进邮件

  在国际展会结束后发送的第一封开发信应该根据客户的特点进行针对性回复，涉及以下内容：客户当时提出的要求、国际展会期间洽谈过的产品、达成的初步意向、公司介绍以及未来如何为客户提供服务。

  1、随便看看的普通客户

  这类客户不在少数，他们之中不乏探行情者。如果能通过他们的名片找到公司网址，就能顺手摸摸他们的底细。有了这些信息再去针对性地派发宣传资料，看看能否激起客户深入了解的欲望。

  建议采用大量群发开发信的模式，推一些主推产品的营销邮件，看看他到底对什么感兴趣，然后再根据兴趣做进一步分类和再营销。

  Dear **,We are glad to meet you at the Canton Fair!We are specializing in manufacturing **. Now we can supply Product A, Product B, and Product C in varieties.Please contact us freely as a good friend if you are interested in our products. Your early reply will be highly appreciated.Best regards

  2、潜在客户

  对于潜在客户，重点是要推动他做决定，而不是强调为何他要同我合作。在正式跟进前，必须先要了解客户的背景：做什么产品?公司规模多大?采购需求是哪些?在此行业多久?在完成一系列客户背调之后，才能根据客户需求写邮件。

  Dear **，This is **(名字) from **(公司). We notice that you had interest in our products(产品)at **(国际展会) several days before.(唤醒客户记忆)Thanks for your attention! Our product catalog is attached below, you can have a look and find out more details about our capabilities. (热门产品)Also, customized service is available from our company, please feel free to inform us if needed. (表达希望有机会合作的意愿)We will start to work once receive your reply.Thanks & best regards.

  3、高意向客户

  这种重点客户第一时间优先处理，图文并茂地把客户表现出兴趣或意向的产品的详细介绍、报价单、亮点，编辑好发送过去。

  Dear **，Thanks for the inquiry! This is ** (名字)from **(公司). We have communicated at **.(国际展会上认识，唤醒客户记忆)As to the price you inquired on **(产品) I send you our quotation attached below. (报价单)All of our products are strictly produced according to FDA/GRAS regulations. (产品亮点)By the way, I visited your company website and found your stores are all located on the east coast of the US. Our other US customer *** (品牌背书)placed a big order for X'mas napkin set, together with a paper plate and mugs. I will show you the photos with quotes later for evaluation. (与客户套近乎)Any further questions, pls contact me freely. Samples could be sent on request. (样品寄送)Thanks & best regards.

  新天国际展会是专业的国际展会策划执行服务机构，在业内享有盛名。20+年来，新天在国际石材展、建材展、劳保展、美容展、户外展、水产果蔬食品展、两轮车展、汽配展、工业展、轨道交通展等领域的组团出展方面确立了优势，新天致力于为广大企业提供全面、细致、周到的服务，如有相关需求欢迎联系：400-6766-889!